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Twitter 101: The value of a follower

When someone follows you on Twitter, they not only opt in to see your Tweets — they also take actions that benefit your business.
The findings from our  ”Small Business Customer Insights Study” (2014) show that your show that followers feel more positively about your business, and can help you expand your reach, and increase sales.
Ready to build a community of engaged and valuable Twitter followers? Here are five steps to get started.

  1. Promote your username everywhere! Add a follow button to your website, include a link to your profile in your email signature, and promote it on offline collateral such as business cards, or store signage.
  2. Tap into your existing customer base. Upload your email contacts and let your customers know you’re ready to have a conversation by following them on Twitter.
  3. Search keywords and hashtags that relate to your industry and audience. Use them to enter into conversations and get noticed, and follow influencers who can help spread the word about your business.
  4. Bring your offline advocates online. Ask your employees to follow you and Retweet your content. If you partner with other businesses, arrange to promote each other’s handles.
  5. Ask for Retweets. When someone Retweets your content, they’re sharing your business with their networks and your reach grows exponentially. Be direct, and ask your followers for their support. Try an incentive: You can offer to release an exclusive coupon code or offer if a Tweet reaches a certain number of Retweets.
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