Fully Reported

N100,000. Your account details? Good morning and how was your night? Mark Zuckerberg Made Nearly $5 Billion in the First Two Weeks of 2017. How much have you made so far this year? While on Xmas/new year holidays far away in my remote village, with very limited network coverage, minimum of N100,000 was entering my bank accounts on daily basis, courtesy of power of internet, social media and digital marketing! While most Nigerians were busy crying recession, blaming Jonathan, Buhari, and closing down their businesses owing to limited income, I was rather busy building a house and completed same within a few months... I didn't do anything too special; I simply learnt 'how to make money during recession' and powered it with power of digital marketing. That was all I did! Ms. Gloria, one the people I mentor, sold items worth over N5million online, within 2 weeks. She had no products of her own, not even a shop or adequate capital. She simply keyed into the...

Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, LinkedIn, Google+, and Pinterest — to help drive interest and customers to your business: Facebook Set up a business page on Facebook and post special offers (at least once a month) to all those who Like your page. Ask customers to share pictures on your Facebook page that show them using their favorite product that they bought from your website. Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view. Subscribers can be customers, vendors, and anyone else who is interested in seeing your public posts — just as the...

It’s November, which means it’s time to get into holiday marketing mode if you have not started already. In a former life I worked in print advertising. This time of year was our busiest (still is) and most profitable for the newspapers I worked at. Businesses crammed to get as many ads as possible into the paper and spent more money than they did the rest of the year. It seemed they saved all their marketing dollars for the last 2 months of the year. Enter social media marketing and the whole holiday marketing game has changed. Newspaper advertising (and pretty much all print advertising) is on the decline due to advances in technology, aka social media. Do I think you should completely scrap your traditional marketing plan and advertising? No, for this one reason: not all of your market is online. I know I typically recommend not advertising via traditional methods, however during the holiday season, more people will look at newspapers and such to find the best deal. This is...