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Using Social Media to Promote Your Business

Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, LinkedIn, Google+, and Pinterest — to help drive interest and customers to your business: Facebook Set up a business page on Facebook and post special offers (at least once a month) to all those who Like your page. Ask customers to share pictures on your Facebook page that show them using their favorite product that they bought from your website. Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view. Subscribers can be customers, vendors, and anyone else who is interested in seeing your public posts — just as the...

The Twitter Rules

We believe that everyone should have the power to create and share ideas and information instantly, without barriers. In order to protect the experience and safety of people who use Twitter, there are some limitations on the type of content and behavior that we allow. All users must adhere to the policies set forth in the Twitter Rules. Failure to do so may result in the temporary locking and/or permanent suspension of account(s). Please note that we may need to change these rules from time to time and reserve the right to do so. The most current version will always be available at  twitter.com/rules . Content Boundaries and Use of Twitter In order to provide the Twitter service and the ability to communicate and stay connected with others, there are some limitations on the type of content that can be published with Twitter. Trademark : We reserve the right to reclaim usernames on behalf of businesses or individuals that hold legal claim or trademark on those usernames. ...

What is a (#) Hashtag?

Simply put, a hashtag is an easy way for people to categorize, find and join conversations on a particular topic. The hashtag is used to highlight keywords or topics within a Tweet, and can be placed anywhere within a post. Thanks to the member-driven online information site Twitter, the lowly "pound" or "number" symbol "#" has been elevated to a new role. The hash mark, or pound symbol, (#) is now known by social media users as a "hashtag" or "hash tag". Posts that have the same keywords prefixed with the # symbol are grouped together in user searches, bringing a level of order to the frenzied chaotic world of Twitter. Twitter user Chris Messina ( @chrismessina ) first Tweeted with a hashtag symbol # in August 2007 , as a way to define groups on the social media site. The use of the pound symbol to categorize messages and define conversations spread quickly throughout the Twitter community, and is now an integral part of this fas...

Basic Twitter Terms You Must Know

When you've created a Twitter account , the next step is to understand the corresponding jargon that comes alongside your seamless operation of the platform. Posting and reading messages on your Twitter timeline is easy, but not knowing the top basic terms below will have you feeling lost. Here are the basic terms to help you ease into the micro-blogging universe smoothly. Tweet The message you post and send out to your followers is called a 'tweet'. You can also use this word as a verb, as with 'tweeting a message'. Twitter has limited the length of tweets to under 140 characters, so the best tweets are those that are concise and direct to the point. Also, tweets are on a public domain, so they are searchable. Follower A follower is a Twitter user who has subscribed to your account so he or she can see all your posts and updates on your own page. Generally, if you 'follow' another user, that user follows you back. This is not symmetrical, howeve...

What Characters Can A Hashtag Include?

A hashtag is simply a phrase or keyword that is preceded by a pound (#) symbol and used by the micro-blogging community to create a thread of conversations around a specific theme or topic. The purpose of the hashtag is to categorize topics , bring ideas together, inspire exchange and encourage others to join in. And because the conversations under hashtags, or any other part of the social networking community for that matter, are not regulated, micro-bloggers have more freedom to express what they want. This is why hashtag usage is very popular in the likes of Twitter , Instagram , YouTube , Pinterest , Google+ and other social networking platforms that read hashtags. You can find a list of the most popular hashtags at certain times at Hashtags.org . Limitations on Hashtag Characters Length You only need to add a # before a word to make it hashtag. However, because a Tweet is only limited to under 140 characters, the best hashtags are those composed of a singl...

Are You Writing Your Hashtags Correctly? Why They're Not Working

Hashtags are a Twitter staple. In fact, people with various backgrounds and interests rely on these to get and share information. However, there are still basic errors committed by individuals when using hashtags. Learn more about why your hashtags may not be working or why you may not be generating as many people as you like. Basic Rules on Hashtags 1. The # symbol only appears before the keywords Some people use hashtags before and after, or similar to how they use quotations, which will render the hashtag ineffective. The ?#? symbol will categorize the topics accordingly so any Twitter user who uses the same hashtag can be guided to the conversation. 2. Using punctuations Punctuations in the hashtags or after will also render the hashtag in error. Do not use apostrophes in the middle or punctuation marks in the end, including a period, comma or colon. The hashtag will end where you place the punctuation. Examples of mistakes are #ThankGodIt?sFriday and #WhyMe? 3. ...