Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, LinkedIn, Google+, and Pinterest — to help drive interest and customers to your business: Facebook Set up a business page on Facebook and post special offers (at least once a month) to all those who Like your page. Ask customers to share pictures on your Facebook page that show them using their favorite product that they bought from your website. Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view. Subscribers can be customers, vendors, and anyone else who is interested in seeing your public posts — just as the...
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